Inside Out
Brand Identity & Communications
The Brief
Inside Out, a communications consultancy, came to TWO30 for a brand identity that could reflect their approach: simple, human, and focused on helping clients tell their stories from the inside out. They needed a logo system that worked across digital and print, from social media to client documents, with a clean, corporate feel but a creative edge.
The Solution
We kept the design minimal but meaningful. The main logo plays on the concept of “inside/outside” with a frame device that literally draws the eye through the wordmark. Paired with a shorthand mark (i|o), the brand flexes easily between formal and casual use - perfect for email signatures, social media, and presentations.
To show the identity in action, we built it out across Facebook branding, a brochure concept, and suggested applications like stationery and digital comms. The result is a versatile identity that feels modern, trustworthy, and professional, while still standing out in a competitive B2B space.
Services
Brand Identity, Logo Design, Digital & Social Templates, Print Collateral
Find out how we can help you win.
Find out how we can help you win.
“Working with Julia at TWO30 was an absolute pleasure from start to finish.
She has a rare and invaluable combination of creative design talent paired with real marketing insight.
Julia took the time to ask the right questions to understand both my vision and what people would respond to. Her process really encouraged me to think deeply about my business in ways I hadn't before, which made the whole experience not only about great design but also about gaining real clarity on my brand. The result is work that feels both beautiful and strategically on point. I couldn't recommend Julia highly enough!”
— Rachel Roberts, Inside Out
