Storm Hair Design
Grow
The Challenge
Storm Hair Design had spent years building a loyal client base and a genuinely excellent reputation. Step inside, and the experience is warm, creative and personal.
Online, that wasn’t quite coming through. Content was being posted - but it wasn’t yet telling the story of what makes Storm feel different.
This wasn’t about posting more. It was about building a presence that felt as considered as the experience clients get in the chair.
Discovery
We started with the business behind the brand - history, culture, client experience, audience, ambitions. Not just what Storm does, but how it makes people feel. That distinction shaped everything that followed.
Research & Strategy
Rather than chasing short-term trends, we looked at how premium salon and lifestyle brands build content that lasts - then built a strategy around Storm’s own strengths: the people, the expertise, the client experience.
Every piece of content needed to reinforce the same feeling: Professional. Approachable. Creative. Trusted.
The mix: beautiful hair, the team behind it, real transformations, everyday moments, education, and community - not just a highlight reel of finished styles.
Creative Development & Production
A structured content plan gave consistency, with room for seasonal campaigns and day-to-day flexibility. Working on location, TWO30 captured:
Brand & team photography
Behind-the-scenes content
Client experience imagery
Instagram Reels & short-form video
Story content & caption writing
Ongoing content scheduling and creative consultancy
Every asset built as part of a growing content library - so Storm communicates consistently, not just in one-off bursts.
The Outcome
Storm now has a living library of content that reflects the quality and personality of the salon - not documenting appointments, but communicating the actual experience of visiting. The team, the clients, the culture - all building trust before anyone walks through the door.
Why It Matters
People don’t choose a salon on hair alone. They choose people they trust, places that feel welcoming, businesses they can picture themselves being part of.
For Storm, the social presence became more than a gallery of styles - a window into the culture that makes the salon what it is.
Services Provided
Brand Discovery · Competitor Research · Social Media Strategy · Content Strategy · Creative Direction · Photography · Videography · Short-Form Video Production · Copywriting · Content Planning · Ongoing Creative Partnership
Client: Storm Hair Design Independent Hair Salon