Taste Vegan
Reimagining Vegan Dining Through Premium Brand Design
Project Type: Concept Brand Identity
The Brief
A conceptual identity exploring how vegan dining could be positioned as a premium culinary experience - challenging the assumption that plant-based brands have to feel rustic or informal.
The Thinking
The focus wasn’t just an attractive identity - it was investigating how visual language shapes expectations before a customer ever sits down. The concept examined fine dining branding, editorial typography, organic visual language, packaging and printed collateral, always aiming for elegant, contemporary, distinctive.
Creative Direction
Sophisticated typography paired with organic graphic forms. Refined layouts, confident white space, a minimal palette and premium print finishes - positioning vegan dining as an experience defined by quality, not compromise.
Why it Matters
Taste Vegan wasn’t built for a commercial client, but the process mirrors exactly how TWO30 approaches client work - proof that thoughtful design can shift perception before a product is ever experienced.
Services Demonstrated: Brand Strategy · Brand Identity · Creative Direction · Print Design · Packaging Concepts · Brand Collateral
